Hi, I'm Ada 👋
With curiosity, empathy and creativity I design simple and human solutions to complex problems.
London-based with a background in product design, UX research, and customer experience across retail, legal, and financial services. I’m passionate about inclusive design and understanding how people interact with digital products.
Currently expanding my skills in data science to better combine research and data for more human-centred solutions.
I like to share what I learn with others through online articles. You can find a selection of my writings in the Medium section.
I like to tell stories through 'not so ordinary' photos (experimental photography digital and analogue), some of which were featured with positive thoughts by online photo magazines and were used as cover music albums and books. You can see some photos in the My Work section and on my Instagram account Photos_frompasttofuture.